/* Local Business Growth — localshopweb.com
   Premium editorial system: warm ivory, deep ink, brass accents. */

:root {
  --ink: #17222f;
  --ink-soft: #243144;
  --paper: #faf7f0;
  --paper-deep: #f3eee2;
  --brass: #b8893b;
  --brass-dark: #8f6a28;
  --line: #e5dcc8;
  --muted: #5d6a7a;
  --white: #ffffff;
  --radius: 14px;
  --shadow: 0 18px 45px -22px rgba(23, 34, 47, 0.28);
  --font-display: "Fraunces", Georgia, "Times New Roman", serif;
  --font-body: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--font-body);
  color: var(--ink);
  background: var(--paper);
  line-height: 1.65;
  font-size: 17px;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: inherit; }

.wrap { max-width: 1180px; margin: 0 auto; padding: 0 28px; }
section { padding: 84px 0; }

/* ---------- type ---------- */
h1, h2, h3 { font-family: var(--font-display); font-weight: 560; line-height: 1.12; margin: 0 0 18px; letter-spacing: -0.01em; }
h1 { font-size: clamp(2.6rem, 5.2vw, 4.3rem); }
h2 { font-size: clamp(2rem, 3.6vw, 2.9rem); }
h3 { font-size: 1.35rem; }
p.lede { font-size: 1.22rem; color: var(--muted); max-width: 640px; }
.eyebrow {
  display: inline-block;
  font-size: 0.78rem; font-weight: 700;
  letter-spacing: 0.22em; text-transform: uppercase;
  color: var(--brass-dark);
  margin-bottom: 16px;
}
.eyebrow::before { content: ""; display: inline-block; width: 34px; height: 2px; background: var(--brass); vertical-align: middle; margin-right: 12px; }

/* ---------- buttons ---------- */
.btn {
  display: inline-block;
  padding: 15px 32px;
  border-radius: 999px;
  font-weight: 650; font-size: 1rem;
  text-decoration: none;
  border: 1px solid transparent;
  cursor: pointer;
  transition: transform 0.15s ease, box-shadow 0.15s ease, background 0.15s ease;
}
.btn-primary { background: var(--ink); color: var(--paper); }
.btn-primary:hover { background: var(--ink-soft); transform: translateY(-2px); box-shadow: var(--shadow); }
.btn-brass { background: var(--brass); color: #fff; }
.btn-brass:hover { background: var(--brass-dark); transform: translateY(-2px); box-shadow: var(--shadow); }
.btn-ghost { border-color: var(--line); color: var(--ink); background: transparent; }
.btn-ghost:hover { border-color: var(--ink); }
.btn-row { display: flex; gap: 14px; flex-wrap: wrap; margin-top: 30px; }

/* ---------- header ---------- */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: rgba(250, 247, 240, 0.92);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line);
}
.header-inner { display: flex; align-items: center; justify-content: space-between; height: 74px; }
.brand { display: flex; align-items: center; gap: 12px; text-decoration: none; font-family: var(--font-display); font-weight: 650; font-size: 1.18rem; }
.brand-mark { width: 34px; height: 34px; flex: none; }
.nav { display: flex; align-items: center; gap: 26px; }
.nav a.nav-link { text-decoration: none; font-weight: 550; font-size: 0.98rem; color: var(--ink-soft); }
.nav a.nav-link:hover { color: var(--brass-dark); }
.nav .btn { padding: 11px 24px; font-size: 0.95rem; }
.nav-toggle { display: none; background: none; border: 0; cursor: pointer; padding: 10px; }
.nav-toggle span { display: block; width: 26px; height: 2px; background: var(--ink); margin: 6px 0; }

/* ---------- hero ---------- */
.hero { padding: 72px 0 84px; }
.hero-grid { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: 64px; align-items: center; }
.hero-copy p.lede { margin: 0 0 8px; }
.hero-note { margin-top: 22px; font-size: 0.95rem; color: var(--muted); display: flex; gap: 10px; align-items: flex-start; }
.hero-note svg { flex: none; margin-top: 3px; }
.hero-media { position: relative; }
.hero-media img { border-radius: 22px; box-shadow: var(--shadow); aspect-ratio: 4 / 3.4; object-fit: cover; width: 100%; }
.hero-badge {
  position: absolute; left: -26px; bottom: 34px;
  background: var(--ink); color: var(--paper);
  border-radius: var(--radius); padding: 18px 22px;
  box-shadow: var(--shadow); max-width: 250px;
}
.hero-badge .big { font-family: var(--font-display); font-size: 1.9rem; display: block; color: var(--brass); }
.hero-badge .small { font-size: 0.88rem; color: #cfd6de; }

/* ---------- trust strip ---------- */
.trust-strip { border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); background: var(--paper-deep); }
.trust-strip .wrap { display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; padding-top: 34px; padding-bottom: 34px; }
.trust-item { display: flex; gap: 14px; align-items: flex-start; }
.trust-item svg { flex: none; margin-top: 2px; }
.trust-item strong { display: block; font-size: 1rem; }
.trust-item span { font-size: 0.92rem; color: var(--muted); }

/* ---------- how it works ---------- */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; margin-top: 48px; }
.step { background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); padding: 34px 30px; box-shadow: 0 8px 24px -18px rgba(23,34,47,.25); }
.step .num { font-family: var(--font-display); font-size: 2.6rem; color: var(--brass); line-height: 1; }
.step h3 { margin: 14px 0 10px; }
.step p { color: var(--muted); margin: 0; font-size: 0.99rem; }

/* ---------- split feature ---------- */
.split { display: grid; grid-template-columns: 0.95fr 1.05fr; gap: 64px; align-items: center; }
.split img { border-radius: 22px; box-shadow: var(--shadow); aspect-ratio: 4/3.2; object-fit: cover; width: 100%; }
.check-list { list-style: none; padding: 0; margin: 26px 0 0; display: grid; gap: 16px; }
.check-list li { display: flex; gap: 14px; align-items: flex-start; }
.check-list svg { flex: none; margin-top: 4px; }
.check-list strong { display: block; }
.check-list span { color: var(--muted); font-size: 0.97rem; }

/* ---------- trades ---------- */
.trades { display: grid; grid-template-columns: repeat(3, 1fr); gap: 26px; margin-top: 48px; }
.trade { border-radius: var(--radius); overflow: hidden; background: var(--white); border: 1px solid var(--line); text-decoration: none; transition: transform .15s ease, box-shadow .15s ease; }
.trade:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.trade img { aspect-ratio: 16/10; object-fit: cover; width: 100%; }
.trade .trade-body { padding: 22px 24px 26px; }
.trade h3 { margin: 0 0 8px; font-size: 1.22rem; }
.trade p { margin: 0; color: var(--muted); font-size: 0.96rem; }

/* ---------- dark cta ---------- */
.cta-dark { background: var(--ink); color: var(--paper); border-radius: 26px; padding: 72px 64px; text-align: center; position: relative; overflow: hidden; }
.cta-dark::before { content: ""; position: absolute; inset: 0; background: radial-gradient(600px 300px at 50% -60px, rgba(184,137,59,.28), transparent 70%); pointer-events: none; }
.cta-dark h2 { color: var(--paper); }
.cta-dark p { color: #c9d1da; max-width: 620px; margin: 0 auto; }
.cta-dark .btn-row { justify-content: center; position: relative; }

/* ---------- pricing ---------- */
.price-card { background: var(--white); border: 1px solid var(--line); border-radius: 22px; padding: 52px; max-width: 760px; margin: 48px auto 0; box-shadow: var(--shadow); text-align: center; }
.price { font-family: var(--font-display); font-size: 4rem; line-height: 1; margin: 10px 0 4px; }
.price small { font-size: 1.1rem; font-family: var(--font-body); color: var(--muted); font-weight: 500; }
.price-note { color: var(--muted); }
.free-banner { display: inline-block; background: #eef5ea; color: #3c6b34; border: 1px solid #cfdcc9; font-weight: 700; padding: 8px 20px; border-radius: 999px; font-size: 0.95rem; }

/* ---------- faq ---------- */
.faq-list { max-width: 780px; margin: 40px auto 0; display: grid; gap: 14px; }
.faq-list details { background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); padding: 22px 26px; }
.faq-list summary { cursor: pointer; font-weight: 650; font-size: 1.08rem; list-style: none; display: flex; justify-content: space-between; align-items: center; gap: 16px; }
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary::after { content: "+"; font-size: 1.5rem; color: var(--brass-dark); font-weight: 400; flex: none; }
.faq-list details[open] summary::after { content: "–"; }
.faq-list details p { color: var(--muted); margin: 14px 0 4px; }

/* ---------- forms ---------- */
.form-card { background: var(--white); border: 1px solid var(--line); border-radius: 22px; padding: 48px; box-shadow: var(--shadow); max-width: 720px; margin: 44px auto 0; }
.field { margin-bottom: 20px; }
.field label { display: block; font-weight: 600; margin-bottom: 8px; font-size: 0.96rem; }
.field input, .field textarea, .field select {
  width: 100%; padding: 14px 16px; border: 1px solid var(--line); border-radius: 10px;
  font: inherit; background: var(--paper); color: var(--ink);
}
.field input:focus, .field textarea:focus { outline: 2px solid var(--brass); border-color: var(--brass); }
.field textarea { min-height: 130px; resize: vertical; }
.form-note { font-size: 0.92rem; color: var(--muted); margin-top: 18px; }

/* ---------- footer ---------- */
.site-footer { background: var(--ink); color: #c9d1da; padding: 64px 0 34px; margin-top: 40px; }
.footer-grid { display: grid; grid-template-columns: 1.3fr 1fr 1fr; gap: 48px; }
.footer-brand { font-family: var(--font-display); color: var(--paper); font-size: 1.3rem; margin-bottom: 12px; display: block; }
.site-footer p { font-size: 0.95rem; }
.site-footer h4 { color: var(--paper); font-size: 0.85rem; letter-spacing: 0.14em; text-transform: uppercase; margin: 0 0 16px; }
.footer-links { list-style: none; padding: 0; margin: 0; display: grid; gap: 10px; }
.footer-links a { text-decoration: none; font-size: 0.95rem; }
.footer-links a:hover { color: var(--brass); }
.footer-bottom { border-top: 1px solid #2b3a4e; margin-top: 48px; padding-top: 24px; display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; font-size: 0.88rem; color: #8d99a8; }

/* ---------- page hero ---------- */
.page-hero { padding: 72px 0 20px; text-align: center; }
.page-hero p.lede { margin: 0 auto; }

/* ---------- responsive ---------- */
@media (max-width: 960px) {
  .hero-grid, .split { grid-template-columns: 1fr; gap: 44px; }
  .steps, .trades { grid-template-columns: 1fr 1fr; }
  .trust-strip .wrap { grid-template-columns: 1fr 1fr; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .hero-badge { left: 12px; }
}
@media (max-width: 720px) {
  section { padding: 60px 0; }
  .nav { display: none; position: absolute; top: 74px; left: 0; right: 0; background: var(--paper); flex-direction: column; align-items: stretch; padding: 12px 28px 24px; border-bottom: 1px solid var(--line); gap: 4px; }
  .nav.open { display: flex; }
  .nav a.nav-link { padding: 12px 0; border-bottom: 1px solid var(--line); }
  .nav .btn { margin-top: 12px; text-align: center; }
  .nav-toggle { display: block; }
  .steps, .trades { grid-template-columns: 1fr; }
  .trust-strip .wrap { grid-template-columns: 1fr; }
  .cta-dark { padding: 52px 28px; }
  .form-card, .price-card { padding: 32px 24px; }
  .footer-grid { grid-template-columns: 1fr; }
}